Thursday, July 18, 2024

Customers care more about sustainability post-lockdowns. Now what?


As pandemic restrictions and lockdowns ease in some parts of the world, intent to buy sustainable fashion is increasing, but barriers such as price, availability and information still stand in the way, according to data collected by the Condé Nast Global Custom Insights Team that surveyed Vogue audiences worldwide.

Through the Vogue Audience & Sustainable Fashion Tracker, Condé Nast sought to explore Vogue audiences’ understanding of sustainability and how they engage with sustainable fashion through three surveys conducted in May 2020 (of 2,733 consumers), October 2020 (1,859 consumers) and May 2021 (1,537 consumers). Responses were collected from Vogue internal databases, WeChat and third-party panels. Consumers surveyed represent a global audience from regions including China, France, Germany, India, Italy, Japan, Mexico, Russia, Spain, Taiwan, the US and the UK.

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