Thursday, June 5, 2025

Tiger brands’ crisis of safety and sustainability: A test of corporate accountability

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In January 2017, South Africa faced a public health emergency when a deadly outbreak of listeriosis, a severe foodborne illness, swept across the country. The outbreak affected more than 1,000 people and tragically led to around 200 deaths, making it one of the most severe food safety crises in the nation’s history. Investigations eventually traced the source of the outbreak to processed meat products produced by Enterprise Foods, a subsidiary of Tiger Brands — South Africa’s largest food producer. The company was identified as responsible for the contaminated products, bringing its safety and sustainability practices under intense scrutiny.

Listeriosis is caused by Listeria monocytogenes, a bacterium that thrives in improperly handled or contaminated food. It poses a heightened risk to vulnerable groups, including pregnant women, newborns, the elderly, and those with weakened immune systems. The severity of the outbreak exposed critical weaknesses in the food safety protocols and occupational safety and health (OSH) standards within Tiger Brands’ production facilities.

The 2017 listeriosis outbreak quickly became a national crisis, with the South African government, public health officials, and the food industry under immense pressure to respond. Health authorities launched extensive investigations to trace the source and contain the spread. Enterprise Foods’ processed meat products—specifically ready-to-eat processed sausages, deli meats, and bacon—were identified as the contamination source.

The outbreak prompted recalls of affected products nationwide, disrupting supply chains and leading to significant financial losses. For Tiger Brands, the incident was more than a crisis of production — it was a test of corporate responsibility and accountability in the face of a public health disaster.

In the aftermath, multiple lawsuits and class actions emerged, demanding justice and compensation for victims. Families of those who died, as well as survivors suffering long-term health impacts, sought reparations for the losses and damages they endured. The case also sparked wider discussions about food safety regulations, industry oversight, and the role of corporate governance in protecting consumer health.

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On May 12, 2025, Tiger Brands announced a major development in addressing the legal aftermath of the outbreak. Through attorneys representing its lead insurer, QBE Insurance Group, Tiger Brands made settlement offers to specific groups of claimants affected by listeriosis. This offer is designed to provide full compensation for all proven damages, though the exact mechanism for quantifying individual claims is still being finalized.

Importantly, Tiger Brands’ statement clarified that the settlement was offered “without admission of liability.” While this legal phrasing protects the company, the gesture represents a critical milestone in resolving a protracted legal and social challenge.

The company had earlier demonstrated goodwill by providing interim relief in February 2025, issuing advance payments to claimants with urgent medical needs. This step helped some victims access immediate medical care and eased the burden on those suffering from the disease’s long-term effects.

Before the settlement can be finalized, the South African High Court must review and approve the agreement to ensure that it fairly protects the interests of all class members. This judicial oversight is crucial in maintaining transparency and fairness in the resolution process.

While the listeriosis outbreak is often framed as a food safety issue, it also highlights the broader dimensions of sustainability—particularly the crucial role of occupational safety and health (OSH) in sustainable business operations. The Tiger Brands incident reveals how sustainability is not just about environmental stewardship but encompasses social responsibility, safe working conditions, and the protection of public health.

Investigations showed that lapses in hygiene, inadequate sanitation, and weaknesses in quality control contributed to the contamination. These failures suggest gaps in OSH practices, including insufficient worker training and inadequate hazard management. Protecting the health and safety of both workers and consumers is fundamental to sustainable production, particularly in sectors such as food manufacturing where the consequences of failure are direct and severe.

In response to the outbreak, Tiger Brands implemented reforms aimed at improving sanitation, worker training, and compliance with food safety standards. These measures reflect a renewed commitment to embedding OSH principles into everyday operations, demonstrating that sustainability extends beyond environmental metrics to include human health and welfare.

The crisis had wide-ranging impacts beyond Tiger Brands. South Africa’s food safety regulators intensified their oversight of food processing plants, introducing stricter inspection regimes and enforcement mechanisms. These regulatory improvements seek to prevent similar outbreaks and enhance public confidence in food safety.

Moreover, the incident served as a catalyst for the wider African food industry to reassess sustainability strategies, particularly how companies integrate OSH and consumer safety into their business models. In a continent where food safety infrastructure varies greatly, the Tiger Brands case underscores the urgency of adopting robust and transparent standards.

The outbreak also underscored the importance of corporate accountability in sustainability frameworks. Companies are increasingly expected to be proactive in preventing harm, transparent in their operations, and responsive when crises occur. Tiger Brands’ eventual settlement offer—though legally cautious—signifies a step toward fulfilling these expectations, balancing corporate interests with social justice.

The listeriosis saga provides critical lessons for businesses, regulators, and consumers alike. It illustrates that true sustainability requires a holistic approach—one that integrates environmental care, social responsibility, occupational safety, and ethical governance.

As African industries evolve, prioritizing these elements in corporate culture will be vital to safeguarding public health and fostering trust. The Tiger Brands experience reminds us that sustainable business is not only about profitability but about the well-being of communities and the resilience of food systems.

Ultimately, the resolution of the listeriosis claims—through compensation and ongoing reforms—marks a significant chapter in corporate accountability. It challenges companies across Africa to continuously improve safety and sustainability practices, turning crises into opportunities for lasting change.

 

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