Monday, September 22, 2025

Google Cloud’s bold AI push offers lessons and opportunities for Africa’s sustainable digital future

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At this year’s Google Cloud Summit in London (9th to 10th July 2025), the focus was on how artificial intelligence (AI), infrastructure, and sustainability are shaping core sectors globally. While the announcements centered around UK and European markets, many of the developments carry direct implications for Africa, particularly in areas where digital systems and climate priorities are beginning to intersect.

Maureen Costello, Google Cloud’s Vice President for UK, Ireland, and Sub-Saharan Africa, opened the summit by highlighting progress over the past year. In 2024, Google Cloud introduced more than 3,000 product improvements, expanded its regional cloud infrastructure to 42 regions, including South Africa, and extended its terrestrial and subsea fibre network. These infrastructure investments could improve digital connectivity and data storage capacity in Africa, supporting local businesses, startups, and research institutions.

A central theme was the rapid growth of generative AI. Usage of Google’s Gemini platform has increased 40-fold, and over 7 million developers are now building with Vertex AI and AI Studio. This matters for African innovation ecosystems: access to advanced tools is widening, creating space for technologists to develop solutions for climate adaptation, agriculture, financial access, and public health.

A notable case study involved a partnership between Google Cloud, Capgemini, and the Imperial War Museums, which used AI to transcribe 45,000 oral history recordings. This kind of digitization could inspire similar efforts across Africa, where oral tradition remains a vital cultural asset and preserving local knowledge is increasingly urgent.

Imperial war museum in Lambeth, South London, Image source: Tech Informed

In financial services, UK-based Starling Bank presented an AI assistant called Spending Intelligence. The tool uses natural language queries to help users track their spending patterns. While designed for the UK market, the concept has relevance in Africa’s expanding digital finance sector—particularly in improving personal financial management tools for underserved communities.

Google also introduced “Extract,” an AI-powered tool for digitizing old planning records and maps. This has strong potential in Africa, where many municipalities and regions face challenges in accessing or updating urban planning data, making infrastructure projects slower and more costly to plan.

Read also: Carbon Markets Africa Summit reveals packed programme featuring continent’s entire carbon markets value chain

The summit also highlighted Google’s sustainability goals, including a commitment to operate on 24/7 carbon-free energy and reach net-zero emissions by 2030. For African countries exploring pathways to sustainable digital development, this signals the kind of infrastructure standards global partners may increasingly expect. Google’s integration of climate data via Earth Engine, combined with AI insights, could also benefit African institutions working in land restoration, conservation, or disaster preparedness.

 

On the technology side, Google unveiled its AI Hypercomputer—featuring TPU v7 chips—which delivers 30 times the performance of previous models. It also introduced a “Distributed Cloud” system that allows enterprises to run AI tools locally to meet data governance or latency requirements. This could prove valuable in African markets with regulatory constraints or unreliable internet access.

To support adoption, Google launched an “Agents Marketplace,” where businesses can access pre-built AI tools. For Africa’s micro and small enterprises—often operating with limited technical capacity—these tools could help streamline operations without needing large in-house teams.

Overall, while the Summit’s announcements were largely focused on European and North American markets, the technologies and models presented are adaptable to African contexts. The challenge and opportunity lie in localizing these systems, ensuring affordability, and aligning them with national priorities—from climate resilience to digital education.

‘As international platforms grow more integrated with sustainability goals, Africa has an opening to engage not just as a consumer of innovation, but as a contributor to its direction.’

Carlton Oloo
Carlton Oloo
Carlton Oloo is a creative writer, sustainability advocate, and a developmentalist passionate about using storytelling to drive social and environmental change. With a background in theatre, film and development communication, he crafts narratives that spark climate action, amplify underserved voices, and build meaningful connections. At Africa Sustainability Matters, he merges creativity with purpose championing sustainability, development, and climate justice through powerful, people-centered storytelling.

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