Greenwashing, a term first coined in the 1980s, refers to the practice of companies misleadingly marketing their products, services, or overall brand as environmentally friendly or beneficial, while the reality on the ground is that their practices may be unsustainable or harmful.
At Africa Sustainability Matters, we are passionate advocates for positive change and sustainable development across the African continent. Our platform serves as a dynamic hub where ideas, innovation, and collaboration converge to address pressing environmental, social, and economic challenges facing Africa today.
Solomon Irungu
Position:- Communication and External Relations Expert, Chief Editor
Email:- solomonirungu@impactingafrica.com