The ESG mirage: Corporate storytelling and ‘fixed lists’ failing African communities

by Christopher Burke
5 minutes read

The annual reports of international corporations positioning themselves to secure the “critical minerals” essential for the global energy transition have undergone a profound transformation. Polished corporate disclosures today overflow with the sophisticated language of environmental, social and governance (ESG) principles, promising sustainable partnerships and a steadfast social license to operate. Yet, a quiet crisis of authority is unfolding at the dusty perimeters of mining sites across Sub-Saharan Africa.

Behind the glossy metrics and data points lies a deepening conflict between the rigid, bureaucratic need to “list” stakeholders and the complex, human need to belong.

In the realm of International Relations, power has traditionally been the exclusive domain of states. However, we are currently witnessing a fundamental redistribution of authority as ESG evolves from a set of voluntary ethical aspirations into a high-stakes, market-mediated regulatory regime.

For international firms operating across Africa, ESG has become the new frontier of governance, often serving as a powerful surrogate for public regulation in regions where state capacity is uneven or contested. This expansion of private authority is sustained by two dangerous illusions: the myth of the “fixed” stakeholder list and the deceptive allure of the technocratic narrative.

Violence of the Checklist

The “G” in ESG, governance is increasingly functioning as a private-sector census. To satisfy global investors and comply with frameworks such as the Global Reporting Initiative (GRI) and the Extractive Industries Transparency Initiative (EITI), firms must identify exactly the members of the community. This process often requires making complex, fluid human identities “legible” to spreadsheets in Perth or London.

Identity is not a static checkbox in postcolonial contexts, but a fluid negotiation of lineage, residency and shared resources. When an international operator creates a rigid stakeholder register to distribute benefits, they perform a form of bureaucratic mapping that risks re-inscribing colonial-era divisions.

Critiques of data-driven development articulate how the drive for absolute certainty can destroy the beneficial uncertainty that historically allowed diverse groups to coexist. Forcing residents into neat categories, ESG mechanisms can accidentally spark ethnic patronage or exclude the “stateless” who lack the formal paperwork to “count.”  This market-mediated regulatory regime reshapes how extractive activity is legitimized, sometimes at the expense of local social realities.

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Performance of Care

While the Governance pillar sorts people into boxes, the Social pillar wraps the enterprise in a strategic narrative. ESG has become a high-stakes performance of care, designed to position mining companies as responsible partners to mitigate reputational risk.

In the study of global governance, this is identified as private regulatory authority – the capacity to define standards of legitimate behaviour through the control of capital and markets.  Corporate storytelling too frequently comprises a one-way monologue. It uses a technocratic vocabulary encompassing notions of mitigation, net-zero supply chains and shared value that resonate in boardroom presentations, but fail to translate into local realities.

The cost of this narrative disconnect is quantifiable. A recent report by the ERM Sustainability Institute found that 60 percent of critical mineral projects experience delays in the pre-production phase.  Crucially, the report identifies the primary drivers not as technical failures, but as permitting issues (45percent) and stakeholder opposition (26 percent).

EY’s annual industry benchmark consistently ranks License to Operate (LTO) and ESG as top-tier risks, often outpacing technical operational risks, and research by S&P Global Market Intelligence (2024) highlights the lead time from discovery to production has stretched to nearly 18–29 years in many jurisdictions due to “non-technical” factors. When the corporate story of partnership fails to align with the lived experiences of local communities, the result is not social license, but systemic friction.

Path toward Genuine Sovereignty

For extractive engagement to move beyond this mirage, the mining industry needs to explore ways to transition from viewing ESG as a mere compliance technology to positioning it as a space for genuine negotiation. This begins by replacing rigid stakeholder lists with thematic mapping, an approach that identifies evolving clusters of local interest rather than forcing residents into static ethnic boxes. By focusing on shared grievances and specific thematic concerns such as land use or water access rather than group identity, firms can ensure their social strategies adapt to shifting local politics and avoid becoming unintended tools for patronage.

True partnership requires the creation of intercultural third places, collaborative environments where the meaning of sustainability is co-authored. This shift demands moving beyond traditional town-hall meetings to incorporate local cultural values and linguistic traditions directly into ESG reporting frameworks, rather than relying solely on imposed Euro-modernist metrics.

Complementing this is a need for procedural flexibility in benefit-sharing agreements. Companies can ensure vulnerable populations, such as the undocumented or displaced, are no longer excluded in the corporate pursuit of data perfection by prioritizing residency and lived experience over rigid identity markers.

New Frontier of Power

ESG is an emerging frontier of sovereignty in the 21st Century. As multilateral regulatory frameworks weaken, market-based mechanisms have stepped in to manage political risk. Mining companies operating in Africa are no longer simply miners. They are increasing governing populations and redistributing authority in the international system.

Firms that continue to rely on the illusions of the checklist and the polished narrative risk entrenching traditional power asymmetries. Corporate leadership in Sub-Saharan Africa will not be found in the certainty of a spreadsheet, but in the willingness to step into the messy, uncertain work of genuine intercultural partnership. This shift is essential to ensure extractive relations do not replicate old forms of authority under a new name.

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