How were you planning to spend summer this year? Seeing your favourite band under a moonlit sky? Dancing at your beloved bar? Going to a festival with friends? Unfortunately, COVID-19 has made all those impossible. Like with other industries, the live music sector has been hard hit, as concerts and festivals are postponed because of social distancing measures and artists forced to take their gigs online.
But it’s not all bad. Virtual concerts can be  a more sustainable way of enjoying music as the entertainment industry consumes an enormous amount of energy and concert-goers produce tons of waste. As shows leave the arena and enter the livestream, the music world is transforming the industry. In a post-pandemic world, this raises questions about what entertainment itself could be as we work to build back better.Â
The music industry began addressing its environmental footprint even before Covid-19. UNEP partner REVERB – a nonprofit organization that unites with musicians, festivals, and venues to green the concert industry – was founded on the belief that music has the ability to make people feel, care, and act. From eliminating single-use water bottles at live music events to sourcing local food and sustainable biodiesel, they take practical and impactful steps to green the industry. Read more…
Engage with us on LinkedIn: Africa Sustainability Matters
