Friday, March 29, 2024

Kenya Shines In Africa’s Lineup Of Admired Brands

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BY NG’ANG’A MBUGUA

Kenya is home to 16 percent of the 25 most admired brands in Africa, according to a survey by the Nairobi Stock Exchange in partnership with Geopoll, Kantar, Brand Leadership and Africapractice.

The Brand Africa 100: Africa’s Best Brands survey shows that South Africa has more admired brands, accounting for 24 per cent, while Kenya ties at second place with Nigeria.

Technology companies were generally more admired than their counterparts in other sectors, accounting for 18 per cent.

They were closely followed by consumer and non-cyclical brands at 16 per cent while motor vehicle manufacturers were third at 11 per cent. Luxury brands made a strong showing in fourth position (10 per cent). Among the most admired luxury brands in Africa were Versace, Rolex, Fendi and Chanel.

Overall, Nike emerged as Africa’s most admired brand, followed by Adidas in second place and Samsung in third. Nike, an American brand, had retained the pole position in the previous survey while Adidas, a German company, went up one notch to displace Samsung, the Korean mobile phone and consumer gadgets manufacturer. Coca Cola remained unchanged at position four while Tecno, the Chinese mobile phone maker closed the top five positions…Read more>>

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