Friday, March 29, 2024

The Path Towards Sustainable Sustainability

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The global pandemic and its repercussions have solidified the vision of the world that we want – one that has eradicated the global challenges we face, including those related to poverty, inequality, climate change, environmental degradation, peace and justice. And businesses are at the forefront of implementing, enabling and supporting the changes we need.

Unfortunately, business leaders today are dealing with a highly complex and unprecedented slew of social, environmental, market and technological business needs in response to the pandemic.

Many recognise the importance of sustainability, but they are reluctant to place sustainability at the core of their business strategy, with the mistaken belief that the costs outweighs the benefits at this time.

And where there is decisive action within the business, it tends to focus on rather basic interpretation of organisational sustainability, such as green practices and maintaining carbon neutrality.

But the true positive impact, as well as competitiveness of an organisation, goes beyond internal practices and lies in the development of a “sustainability ecosystem”, an ecosystem that encourages sustainability on different fronts. Read more…

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