Thursday, October 2, 2025

Truecaller deploys AI to redefine caller identification and combat global phone fraud

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The scale of global phone fraud continues to rise, with losses exceeding $1 trillion in 2024, according to the Global Anti-Scam Alliance. Against this backdrop, Swedish technology company Truecaller has introduced an AI-driven upgrade to its caller identification system, designed to provide users with real-time context for incoming calls.

With more than 450 million active users across 190 countries, Truecaller has grown beyond its origins as a simple caller ID service. The company’s latest update integrates artificial intelligence to interpret billions of daily signals from calls, text messages, and user feedback. The system generates dynamic insights — from identifying likely spam and fraudulent networks to categorizing calls as deliveries, customer support, or insurance-related. It can also summarize user-reported comments into a single line, delivered while the phone is ringing.

“Truecaller was built not just to identify who is calling, but to help people understand why,” said Rishit Jhunjhunwala, Global CEO of Truecaller. “Our AI uses real-time data and contextual signals to provide clarity the moment the phone rings.”

The company reported blocking more than 56 billion unwanted calls in 2024, underscoring both the scale of digital threats and the growing reliance on caller intelligence systems. Unlike static databases used by telecom operators, which are often slow to capture new scams, Truecaller’s system continuously evolves. Numbers flagged in one market can be quickly recognized in another, strengthening cross-border fraud prevention.

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This approach is particularly relevant for regions such as Africa, where mobile phones underpin financial services, agriculture, and trade. Mobile money transactions, digital loans, and e-commerce are highly vulnerable to impersonation and fraud schemes. By applying adaptive AI that learns from global patterns while refining results for local contexts, Truecaller provides an added layer of protection for economies that depend on mobile networks.

Beyond fraud detection, the service includes a Verified Business badge for official brand identities. However, the majority of contextual insights now come from AI-generated classifications, requiring no manual business registration. This reduces reliance on static labels and accelerates the identification of legitimate or harmful calls.

Truecaller’s strength lies in its global user base, which supplies an immense stream of feedback that sharpens its AI models. This combination of scale, machine learning, and community reporting creates a system able to detect and block fraudulent activity faster than traditional methods.

As digital communication becomes more central to financial inclusion and everyday transactions, tools like AI-powered caller identification are moving from convenience to necessity. Truecaller’s new system reflects a broader trend in which trust, security, and context are becoming integral to mobile connectivity worldwide.

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