Thursday, April 18, 2024

African Agriculture Has a Branding Problem: Here’s How to Fix It

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By Esther Ngumbi and Mwaura Nganga| allAfrica

African agriculture has to carry that appeal that youth are looking for: A profitable, lucrative business that uses technology and leverages all their skills, as well as an enterprise that uses social media, smart phones, big data and everything in between. It needs to be a field that uses many of the emerging technologies and trends including artificial intelligence, block chain, machine learning, robots and drones, as well as a field that offers multiple opportunities to innovate.

What then will it take to create an African agricultural sector that creates such an appeal for the youth? Read more…

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