Blue Band Maker, Upfield Foods, Launches Initiative to Promote Plant-Based Diets

Upfield Foods, acclaimed to be the largest plant-based consumer products company in the world, has unveiled a new initiative and global advocacy platform to encourage people to eat healthy, plant-based diets towards attaining sustainable and healthy food systems.

Launched on June 5 2020 World Environment Day, the A Better Plant-Based Future initiative is in line with Upfield’s purpose to make people healthier and happier with great-tasting, plant-based nutrition products that are good for people and better for the planet, said the company.

“To responsibly feed a global population of 10 billion by 2050, a shift towards plant-based foods is needed, to protect biodiversity, limit global warming, and promote human health,” Upfield Chief Corporate Affairs and Communications Officer, Dr. Jeanette Fielding said at the launch of the campaign.

“For this shift to happen, plant-based eating must become accessible and familiar to people. This is why we are challenging as many people as possible to go plant-based for a day – as a start. If healthy, sustainable diets are accessible to all, we have a much greater chance of achieving the groundswell needed to lead a sustainable food system,” Fielding added. Read more…


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