By Daily Nation
Kenya lost five per cent of forest cover between 1990 and 2005, an average of 12,600 hectares per year, due to human settlement and illegal logging, media reports say.
It is such statistics that led Joseph Masembe, a Ugandan law graduate and business marketing consultant, to venture into conservation work. He founded “Little Hands Go Green” in Uganda in 2012.
Mr Masembe shares his philanthropic journey and the plans he has for Kenya.
“I grew up in Kololo, Uganda, which was reserved for settlement in Kampala and was exposed to nature. I could say that this inspired me to do something to stop the disappearance of the country’s trees.
I studied law at Kingston University in London but decided not to practice. I became a business marketing consultant instead, but still I never felt fulfilled.
At the time, I had noticed the environment losing its green print day after day. I knew that the negative effects could only be felt after a while.
