By Edward Mungai
The other day while having lunch at an event in a city hotel almost everyone around my table enquired from our waitress if the juice served alongside meals was natural.
Shortly after, she returned with two packets of fresh juice, conveniently labelled ‘100 percent natural.’
She poured us the drink and we neatly washed down our bites happy with our ‘healthy’ choice. But it got me thinking. Was the juice really natural with zero additives or was the label just a marketing strategy to speak consumers’ language while conveniently misleading them?
As a personal anecdote and one that many homes can probably relate to, whenever blended fresh juice goes past the fourth day even when refrigerated, the taste drastically changes, and spoilage soon follows. Read more…
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