By ROBERT KOMU
Over the last decade, we have witnessed a surge in cases of ailments that have a direct link to behavior and habits. These ailments include non-communicable diseases, which are directly related to what one eats and physical exercise as well as one’s mental health.
There has been some intervention by the government through the universal healthcare initiative, which is overseeing the upgrading and equipping of public hospitals. Of more importance, however, is the need to place additional emphases on educating the public on healthy habits.
The government could play their role in this, but research has shown that there is a lot of mistrust in government-led initiatives and people will tend to listen and gravitate towards listening to entities that live with them and show an interest in their daily living, this is where brands come in.
People interact on a daily basis with brands, this interaction has been amplified by the growing number of communication channels creating a unique opportunity for brands to apply their influence.
This influence is defined by the culture of the brand and it is up to them to positively apply it. Brands can utilize social media, e-mail, video and blog content to shape and define lifestyle choices….Read more>>
