By EDWARD MUNGAI
Sustainability is becoming an integral part of many company’s philosophies. Just like a firm’s management practices, it is influencing the business value.
There has been a movement towards establishment of sustainability activities for large, medium and small enterprises.
In a recent study more than 89 percent of CEO’s confirmed that sustainability is fundamental to success of any business and there is clear evidence based on the amount of efforts that top management put towards sustainable strategies: such as developing sustainable products and services, creating sustainability departments and publishing sustainability reports, involving their stakeholders as part of the business ecosystem etc. But what is sustainability? There are many versions. I will, however restrict myself to the definition provided by my friend Dr Michael Hopkins CEO at MHCi who defines it as that situation where activities undertaken by the business ensure that all the stakeholders are treated responsibly or ethically. This incorporates companies’ relationships to the natural environment, social causes, and the corporate governance are dealt with in a proactive way…Read more>>
