By Jeremy Awori
Unlike in the past when businesses only cared about getting more customers and returning a bigger profit, the paradigm has shifted.
Today, we face a big challenge as business leaders to adopt sustainable practices that, while driving profitability in the short term, also resolve intrinsic societal needs and safeguard our environment.
World over, communities are grappling with concerns of environmental degradation, fast-growing populations faced with high unemployment, rising poverty levels, depleting natural resources, among other issues, that pose a serious threat to future generations.
As business leaders, we can look at these issues two-prong: we can see them merely as what constitutes a harsh operating environment; or we can look into the opportunities therein and develop relevant solutions that can be commercialized to drive long-term profitability, while benefiting our communities.
This is why organizations are increasingly recognizing sustainability as a fundamental element of their survival….Read more>>
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