greenwashing

Greenwashing, a term first coined in the 1980s, refers to the practice of companies misleadingly marketing their products, services, or overall brand as environmentally friendly or beneficial, while the reality on the ground is that their practices may be unsustainable or harmful.  

Greenpeace Africa has blasted Coca Cola marketing for its plastic bottle  Sprite soft drink brand which is using a PET (polyethylene terephthalate)  as a solution to the country’s plastic crisis, has…