Packaging Tourism Has No Template, Only Innovation Works

by External Source
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By The New Times

Kwita Izina has put Rwanda firmly on the international tourism calendar and brought gorilla conservation into the limelight.

Rwanda’s tourism model is very different from popular tourist destinations in the region such as Kenya and Tanzania, where theirs is a mass tourism operation. Their parks and hotels are over-crowded during the high season and virtually empty during the low season.

Rwanda’s high-end version means fewer visitors but more revenues. It gives visitors a privileged front seat alone with the animals – it is an intimate relationship. It was a gamble at the beginning, especially when it hiked gorilla tracking permits from $750 to $1,500…Read more>>

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