UN and Sony PlayStation Team Up with New Virtual Experience to Raise Gamers’ Awareness of Climate Change

Nairobi, 29 June 2020 – The UN Environment Programme (UNEP) and Sony PlayStation have teamed up to create an immersive virtual reality experience designed to increase global awareness about what a climate change-friendly lifestyle looks like.

For the first time, UNEP and Sony have collaborated using the DreamsTM platform to create an immersive video that seeks to bring viewers face to face with their individual carbon footprints. It takes the audience on a 5 minute journey through an average day, observing what they eat, how they travel and the homes they live in. The video ends with viewers witnessing a giant 34 meter high heaving ball illustrating the carbon footprint of an average person in a developed country.  

“COVID has brought unprecedented disruption to how we live our lives, but now as we move out of lock-downs, we have an opportunity to develop new habits that can keep us within the safe limits of a 1.5 degree world. We hope that this ‘virtual reality check’ will show people how beautiful and possible these new lifestyle choices are” said Ligia Noronha, Director of UNEP’s Economy Division

As a member of the Playing for the Planet Alliance, launched in 2019 with the support of UNEP, Sony hopes to see more game designers becoming more deliberate about tackling climate change.  The Alliance hosted a Green Mobile Green Jam with 11 companies in April that will see more companies integrate green activations into their games. Read more…

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